| Type | Private |
|---|---|
| Industry | Marketing research |
| Founded | 1984 |
| Headquarters | New York, NY |
| Area served | Worldwide |
| Products | Research Marketing research Business-to-Business research Market Intelligence |
| Website | www.sismarketresearch.com |
SIS International Research is a global market research firm headquartered in New York City. The company provides full-service custom market research services, on-demand intelligence answering services and global research media. SIS International was founded in 1984 and initially provided syndicated market intelligence reports. Beginning in 1990, the company expanded its operations in Europe through an extensive supplier network and further expanded into Asia, including China. SIS International continuously conducts ad hoc custom research in over 120 countries for over 50 industries.[1][2][3]
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The company is organized into three divisions.
SIS International Custom Research. Its flagship full-service Market Research division, SIS International Custom Research, conducts custom Qualitative Market Research & Quantitative Market Research, Emerging Markets Research, Business Intelligence, Competitive Intelligence, Focus Groups, Strategic Planning and Political Polling. The division's specialties have traditionally been Market feasibility/entry research, Business-to-Business research and Market Sizing studies.
SIS Global Research Media. The division provides the Global Market Intelligence Tracking Service, custom industry tracking services, the Marketintelligences blog, the Industry Synthesis Blog, webinars, published books, Worldwide Intelligence Library and other research products. The Global Market Intelligence Tracking Service (GMITS) is a quarterly analysis of 13 industries in terms of competitive movements, mergers & acquisitions, strategic analysis, opportunities and challenges. SIS GRM has published over 4 books, including "China's Generation Y:Understanding the Future Leaders of the World's Next Superpower," "Global Gold," "Global Jump Start" and "The Intelligent Corporation."
SIS Intelligence Answering. The division offers on-demand intelligence services for companies and executives.
In 1984, Ruth Stanat founded SIS International Research, Inc. on Madison Avenue in New York City as a syndicated market research report company. The company capitalized on offering monthly research reports to companies during this period of relatively scarce information on global markets.
In 1986, SIS International is a founding member of the Society of Competitive Intelligence Professionals (SCIP).
In 1990, Ruth Stanat published "The Intelligent Corporation" on effective strategic planning and building the intelligent corporate intranet.
In 1998, Ruth Stanat published "Global Gold: Panning for Profits in Foreign Markets" and "Global Jumpstart."
In 2002, the company changed its logo to a light blue and silver globe.
In 2005, the company published one of the first books on China's Generation Y.
In August 2007, the company adopted the slogan "Navigate the Global Economytm".
In October 2007, the company launched a blog for company analysts to discuss their insights and market research trends.
In December 2007, the company launched webinar services on global market issues, such as the Middle East market.